EVwire brief: BYD will raise the price of its LiDAR-based God’s Eye B (DiPilot 300) smart driving system by over 20%, citing rising global storage hardware costs.
Starting May 1, the option will increase from 9,900 yuan ($1,450) to 12,000 yuan ($1,750) on selected models. Customers who place orders before April 30 will be exempt from the increase.
The update was shared by the company in a statement on Tuesday.
BYD cited the rising costs of storage hardware as a driver for God’s Eye B’s price increase
Context:
The price adjustment applies to premium vehicles across BYD’s Dynasty and Ocean lineups, as well as its Fang Cheng Bao and Denza brands.
God’s Eye B sits in the middle of BYD’s three-tier smart driving stack, positioned above the entry-level God’s Eye C (DiPilot 100) and below the top-tier God’s Eye A (DiPilot 600). The system uses one or two LiDAR sensors and is primarily deployed in premium models.
The increase marks a shift from BYD’s earlier push to rapidly scale smart driving features across its lineup at a lower cost. During the initiative’s announcement last year, BYD announced that even its entry-level vehicles, like the Seagull and Dolphin, will have Smart Driving Editions.
God’s Eye was announced for 21 models, including affordable vehicles like the BYD Dolphin
As of March 2026, the company has deployed advanced driver assistance systems in over 2.85 million vehicles. These vehicles collectively generate more than 180 million kilometers (111.8 million miles) of driving data per day.
BYD’s sees profit pressure amid competition
As noted in a Reuters report, BYD reported a sharp slowdown in financial performance, with first-quarter net profit falling 55.4% year-over-year to 4.1 billion yuan (~$600 million). This marks the company’s steepest decline since 2020.
God’s Eye B serves premium vehicles across the BYD, Fang Cheng Bao, and Denza brands
BYD’s revenue also dropped 11.8% to 150.2 billion yuan (~$22 billion), extending a three-quarter slide. The downturn comes as competition from rivals intensifies, while reduced subsidies for entry-level EVs weigh on local demand.
Analysts note that a recovery in local sales will be critical for BYD to stabilize margins in the coming quarters. As per Eugene Hsiao, head of China equity strategy at Macquarie Capital:
“BYD needs domestic sales volumes to pick up sequentially in Q2 and see a more sustained rebound and market share recovery in Q3 for overall profits to improve.”
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