EVwire brief: Rivian has announced a partnership with CrunchLabs, the STEM innovation company founded by engineer and YouTube creator Mark Rober. The collaboration will bring original digital content, live demonstrations, and nationwide events to showcase the science and engineering behind Rivian’s electric vehicles.
Rivian and CrunchLabs share a core belief that engineering can solve real-world challenges while inspiring the next generation of problem solvers.
Both companies are committed to:
Innovation in advanced technology
Making science and engineering approachable
Inspiring curiosity in families and young learners
Highlighting the real-world impact of EV technology
Over the next year, Mark Rober and CrunchLabs will create original content designed to break down Rivian’s complex engineering into compelling, family-friendly educational experiences.
The collaboration will spotlight the science behind:
Rivian’s electric vehicle platforms
Autonomy systems
Safety features
Manufacturing processes
Mark Rober, known for transforming complex engineering concepts into highly engaging digital content, will bring Rivian’s innovation to life in repeat-worthy videos designed for audiences of all ages.
The goal is to make advanced EV technology feel accessible by helping consumers better understand the engineering that powers Rivian’s vehicles.
The partnership officially kicks off on Friday, March 13 at SXSW a multi-day conference during a live event at the Rivian Electric Roadhouse. SXSW is an annual Austin‑based event that brings together film, music, and interactive media festivals and conferences in a large creative-industry convergence.
The session will feature:
A signature Mark Rober scientific demonstration
A deep-dive conversation with Rivian Founder and CEO RJ Scaringe
Discussion around creativity, innovation and product development
As an engineer and a father to two young minds I like this collaboration! My kids watch CrunchLabs and Mark on YouTube and enjoy the content. The content produced by CrunchLabs is educational, interesting and feeds curiosity - this is WAY better than the absolute trash content that just melts my kids brains and causes anxiety, depression, desensitization, and detrimental comparisons. Bring on the quality education content!
SOURCE: Rivian
