Logo
Log In
Sign Up
NEWS FEED
RESOURCES
RESOURCES
calendar

EV Event calendar

presentation-chart

EV Sales tracker

currency-dollar

EV Promo Codes

chart-line

EV Stock Tracker

chart-bar-horizontal

EV industry M&A tracker

WIRE CATEGORIES
WIRE CATEGORIES

Chargingwire

Teslawire

Automakers

(coming soon)

Batterywire

Countries

(coming soon)

BECOME INSIDER
Logo

Toyota, Subaru lead growth, U.S. EV market remains competitive beyond Tesla in Q2 2026

The race behind Tesla is getting far more interesting.

Simon Alvarez
Simon Alvarez

Jul 14, 2026

Toyota, Subaru lead growth, U.S. EV market remains competitive beyond Tesla in Q2 2026

EVwire brief: An estimated 247,226 battery electric vehicles were sold in the United States during the second quarter of 2026, down 20.5% year over year but up 14.7% from the first quarter, suggesting the market may be stabilizing after several quarters of declining sales.

While Tesla continued to account for roughly half of all EV sales, competition across the rest of the market remained active. Chevrolet, Hyundai, Cadillac, Toyota and Rivian emerged as the largest EV brands behind the market leader, while several automakers posted notable year-over-year gains.

Toyota recorded one of the quarter's biggest gains, growing EV sales 225% year over year, while Subaru more than doubled its deliveries. Rivian and Cadillac also posted year-over-year growth as established automakers continued broadening their electric vehicle portfolios.

Source

The latest quarterly EV Sales Report from Cox Automotive estimates total U.S. battery electric vehicle sales reached 247,226 units during Q2, down 20.5% from a year earlier. Even so, the report shows competition beyond Tesla continuing to evolve as more brands establish meaningful EV volume.

Toyota was one of the standouts of Q2 2026, growing its sales by 225% year over year.

Behind Tesla, the race among automakers remained close. Chevrolet led the field with 14,908 EV deliveries during the quarter, followed by Hyundai with 14,274, Cadillac with 12,216, Toyota with 11,826 and Rivian with 11,405. Ford, Kia and Subaru also remained among the market's largest EV brands.

The model rankings show the market becoming increasingly diverse. Hyundai's Ioniq 5 remained the best-selling non-Tesla EV in America, while Toyota placed the bZ in the top ten. Cadillac also secured two entries with the Optiq, highlighting how traditional automakers are expanding their presence in the EV market even as Tesla maintains a commanding overall lead.

The Hyundai Ioniq 5 performed well in the second quarter, becoming the U.S.’s third best-selling electric car.

Details:

Top 10 best-selling EVs in the US, Q2 2026

Rank

Model

Q2 2026 Units

1

Tesla Model Y

84,863

2

Tesla Model 3

34,944

3

Hyundai Ioniq 5

10,940

4

Toyota bZ

7,524

5

Ford Mustang Mach-E

7,032

6

Chevrolet Equinox EV

6,660

7

Rivian R1S

6,183

8

Honda Prologue

5,088

9

Kia EV9

4,295

10

Cadillac Optiq

4,236

Rivian saw more than 11,000 deliveries in Q2 2026, though this number may increase as the R2 is ramped and delivered to customers.

Context:

While the EV market remains below the record levels seen before federal incentives expired, Cox Automotive believes the sector is beginning to stabilize as automakers expand their lineups and consumers continue embracing electrification. The firm noted that the next phase of EV growth will likely depend less on early adopters and more on delivering products that appeal to mainstream buyers.

As Stephanie Valdez Streaty, director of Industry Insights at Cox Automotive, noted, "The next phase of EV growth will likely be driven not only by advances in the technology itself, but by how effectively automakers translate those advances into products that meet consumer expectations for affordability, utility, performance, and ownership experience."

Here’s Cox’s Q2 2026 EV sales report.

Q2 2026 EV Sales.kbb Counts by Simon Alvarez

Source: Cox Automotive, Q2 2026 EV Sales Report

DIG DEEPER into the EV industry news with our dedicated EVwire feed. And don't forget to subscribe to our EV industry newsletter to join 14,000+ EV geeks.

Thinking of getting an EV, selling yours, or need EV accessories and adapters?

Check out our fresh EVwire EV Deals page for the discounts we’ve gathered:

Explore EV Deals
arrow-circle-up-right

Are you a proper EV geek like us?

Then the EVwire Insider membership is for you.

Explore EVwire Insider
arrow-circle-up-right

Also find EVwire on these channels:

Keep Reading

Samsung SDI takes full ownership of Indiana battery plant after GM exits venture

Aug 12, 2026

•

1 min read

Samsung SDI takes full ownership of Indiana battery plant after GM exits venture

That's two battery ventures GM has walked away from.

Tesla Japan is growing its delivery network to keep pace with increasing sales

Aug 11, 2026

•

1 min read

Tesla Japan is growing its delivery network to keep pace with increasing sales

Tesla Japan is experiencing the good kind of growing pains.

Waymo involved in a fatal accident in Dallas (not at fault): Everything we know so far

Aug 11, 2026

•

2 min read

Waymo involved in a fatal accident in Dallas (not at fault): Everything we know so far

Waymo is being very transparent about the incident's details.

View more
caret-right

EVWire logo

News tips? news@evwire .com
Feedback? jaan@evwire .com

Get our value-packed weekly EV newsletters:

Looking for something specific?

EV Stock Tracker EV Sales Tracker EV Events Calendar EV Funding Tracker EV Promo Codes EVwire Feed EVwire Insider Hub