CEO and founder of Einride, Robert Falck, steps down, former CFO and deputy CEO&COO takes over.

Ten years ago, Einride didn’t exist. It wasn’t a company. It was just a thought. A conversation over coffee. A naïve dream, maybe — that something as massive and outdated as freight could be reimagined. Not tweaked. Rebuilt.

Today, that dream is a platform, a team, and a global operation moving real freight in real markets. We’ve made progress that many said was impossible.

Now, it’s time for the next chapter.

After nearly a decade as CEO, I’m stepping into the role of Executive Chairman of the Board. I’ll continue to focus on long-term strategy, technology direction, and the bold bets that shape the future of our business.

This isn’t about stepping back — it’s about pushing forward.

Here’s what we’ve built so far:

Put the world’s first cab-less, autonomous, electric truck on a public road

Jönköping, Sweden, 2019. No driver’s seat. No emissions. A world first — and a signal of what’s possible.

Built the full system

Vehicle, software, and infrastructure — engineered from scratch for a future beyond diesel and drivers.

Ran over 300,000 electric shipments

Not pilots. Real freight. At an industrial scale.

Proved the economics

Electric freight doesn’t just work — it competes. On cost, performance, and uptime.

Cut 16 million kg of CO₂e from customer supply chains

Real emissions avoided. Delivered today.

Scaled to 8 countries

Each launch is a milestone in regulation, infrastructure, and execution.

Earned the trust of industry leaders

GE Appliances, PepsiCo, Lidl, Electrolux, Bridgestone, and many more.

Raised over $650 million

Fueling the infrastructure, software, and team behind real transformation.

Made history in the U.S.

First to operate autonomous electric freight on public roads — a turning point for the industry.

Built one of the most capable teams in freight tech

Engineers, operators, and technologists are solving hard problems at scale.

Made Einride a name the world knows

A brand that stands for real, visible progress in how the world moves.

To the Einride team: you’ve built something extraordinary.

To our customers, partners, and investors: thank you for your trust, your belief, and your shared ambition.

This next chapter isn’t about stepping back — it’s about going further, and continuing to build on what once was just a wild idea, a naïve dream to reinvent freight mobility.

The future is ours to create.

A photo of me in 2017, at the first pod visit trip to Silicon Valley, back in the days when every start-up founder wore black t-shirts and sunglasses. Clearly, I took notes.