
Hey, Jaan here.
In our last newsletter, I wrote I hope we can reach over 100 responses in our EV Industry 2024 predictions survey this year.
And you delivered! Thank you, everyone. This community effort, from our readers from across the globe, means a lot to me.
Below is my summary of all your responses. I enjoyed every minute of putting this together. Looks like Iโve done at least one thing right with the EV Universe here โ Iโve surrounded myself with smart people like you.
Thereโs a lot to learn from these, definitely added some new perspective to me.
By the way, all I did here was organize the predictions, bundling or dividing them up to create a roughly readable story of 2024 for us. I did not leave any of my own judgement or opinion there โ and nothing is censored. Youโll find my added voice in italics.
Letโs get started, shall we?

Sections youโll find below include, in this order:
Predictions on EV sales and EV adoption
Predictions on specific countries and automakers
Predictions on the charging industry
Predictions on the battery industry
Predictions on autonomous vehicles
Predictions on Tesla specifically
Predictions for EV Sales and EV Adoption in 2024
Here Iโve mostly categorized the predictions into four sections:
Growth increasing in 2024,
Remaining Steady aka somewhere in the middle,
Growth slowing downโ,
Additional comments
Note that some of the adoption predictions were specific to countries, so they are featured in the next big section instead. I love the added comments with all of these, plenty of good arguments yโall got!
EV growth and adoption increases in 2024
โThis year will prove the upward trend on the S curve in a lot of marketsโ.
โAdaption will accelerate as prices for EVs drop and options broaden!โ
โSteady and significant growth of the EV industry, with increasing consumer choice and a gradual expansion of reliable charging infrastructure - along with continued propagation of fear, uncertainty, and disinformation by entrenched interests and knee-jerk media outlets.โ
โEV adoption continues with exp. growth, German manufacturers get kicked in the balls by Korean/Chinese competitors.โ
โContinue uptrend, donโt know total percentage of the years sale will be EV, but it will go up. Traditional OEMsโฆ I hope they figure out in 2024 how they can make a profitable EV, the ones that do will show us by scaling production like Tesla.โ
โEV sales will pass the tipping point, and ICE vehicle sales will plummet automatically and irrevocably.โ
โGrabbing more sales from ICE than โexpertsโ predicted.โ
โIncreasing EV adoption. More legacy auto makers increasing production. Increase in solar, wind, hydro, and possibly tidal power. Increased education about what EVs can and cannot do. Possibly alternate green power sources for industrial vehicles.โ
โThe EV industry will continue to grow unstoppably. What will come into focus: Where does the energy come from to charge the EV.โ
In other various forms, continued growth is expected also by: Bryan, Mats Soomre, and Captain Cuisine, latter adding that โeconomics will drive the wave.โ
Here are some more specific numbers on the growth expected:
โ18 million electric cars produced and sold globally, prices lower than ICE cars due to battery improvements.โ โ David
Global EV sales to get close to 20 million. US carmakers to get further behind. BYD and Tesla to make the lion's share of product. Massive tech advances in all areas. โ David Waterworth
โEVs will be over 15% of new vehicle sales worldwide.โ โ JCarr. Drives a Chevy Volt since 2012, with over 90% of driven miles electric.
โMarket share of EVs will be 20% in most of EU countries.โ โ Julien
โฆand a 20% EV market share globally was also predicted by Piyush from US, who drives a Tesla Model Y, and Freon.
โMore and more EVs sold as the charging infrastructure improves and Tesla charges open up to the rest of the EV universe.โ
I approve the choice of words there, Paul!
Steady growth, or somewhere in the middle
Starting out with Michael who covers different bases here:
โGoing to be a year of slower growth in the U.S.;
stronger growth in Europe and
relatively flat growth in China
as the administration weeds out non-competitive companies. What I will predict is, if the Democrats win reelection in the U.S. as I believe they will, the support for infrastructure will help underwrite the growth in EVs.โ
Michael is actually quite active in our EV industry, so itโs worth mentioning that he also test drives and reports on EVs (and other cars) for a local newspaper (Tri City Voice, runs the Clean Fleet Report and occasionally appears on autoweek.com and innotechtoday.com.
Thank you for all you do for EV adoption, Michael!
โEV adoption will continue to grow at a steady pace and pricing will become more competitive.โ
โIndustry will continue to stumble, but cars will continue to get better. Right now there's all this fossil fuel sponsored, anti-EV propaganda going around, likely causing some people to hesitate.โ
โBYD overtakes Tesla, LFP increases market share. Steady 5 point bump of adoption in most geographies. Supply chain concentration concerns start to fade.โ
โEV sales will exceed 10% of the total market.โ
โLess than 20% growth in the US market.โ
โ2024 solidifies a solid foundation for a major positive inflection point in EV adoption in โ25.โ
โEV cars will continue to dominate, but due to uncertainty in economics, gas/petrol cars are still in shopping list, since their price is cheaper.โ
โThe American EV industry will sputter slightly in 2024 but a focus on infrastructure will make adoption skyrocket in the coming years.โ
โSteady growth on EV acceptance. Slow but steady improvement in charging stations. Itโs going to happen!โ
EV sales growth slowing in 2024
EV adoption rate will slow down in EU/US, hitting the bottom of the "Trough of disillusionment"
In case youโre not familar with what Nikita references to there, itโs called the Gartner Hype Cycle, used to represent the maturity, adoption, and social application of specific technologies:

โEVs' growth rate slowing, until charging network is more reliable.โ
โHuge decrease in EV sales.โ
Additional comments on adoption
โThe fossil fuel industry will push for more tariffs and trade barriers to keep low priced EVs off the market.โ
โNo prediction just a hope that we continue to see a rise in EV production and sales and great sources of news like yours!โ
Thank you, George.
โWith it being an election year in the US expect even more misinformation being forced fed to the masses. Overall with the avalibity of more used EV's being avalable for purchase it should open up the market for more people to buy their first EV.โ
โPrices will continue to shrink as adoption grows.โ
โEV prices will go down as subsidies end and competition becomes more fierce. โ
โThe EV Industry will really take off only if the interest rate drops down to 4% or less.โ

Predictions for Specific Countries and Automakers
Specifically on countries and regions:
Letโs start with the UK:
๐ฌ๐ง UK: I'm going to make a bold prediction of the UK: that the discourse around EVs is going to get more optimistic. We are now some years into the EV transition, and with our ZEV mandate kicking in, I reckon positive word-of-mouth will start to make a real impact. With an election this year too we may hear uplifting policy narratives about net zero from both parties - as fundamentally people want to feel good about the future, not stay in the past. I hope outside this we hear a little more about how the UK/Europe can continue to significantly boost its battery capacity.
๐ฌ๐ง UK EV residual prices will continue to slide for the coming year after UK pushed back IC vehile purchases until 2035. Savvy consumers are now waiting for Chinese OEMs to push legacy Auto Makers on EV prices, while perhaps the most eagerly awaited Renault 5 EV to hit the UK market
๐ฌ๐ง In the UK, Chinese OEM competition with BYD already running TV Commercials over the Christmas and New Year holidays. Chery and their Omoda brand have been signing up their franchise network partnerships with their vehicles, ICE and EV coming to market in 2024.
๐ช๐บ , ๐พ โI think the European and Japanese manufacturers are facing huge sales reductions because they missed the boat. A race ensues to be the first manufacturer to market a car under 25,000 euros.โ
๐ณ๐ฑ The Netherlands: I expect that in the Netherlands, the share of electric cars will decrease, and new lease contracts will revert to gasoline. This is due to poor government policy.
๐ง๐ช In Belgium, EV market will increase +70% in 2024 thanks to the new fiscal regulations. New hybrids are no longer deductible so almost all new corporate cars will be electric from this year. And corporate cars are 60% of new cars sales in Belgium...
๐ฎ๐ณ In India, we expect to see EV vehicles grow the most in 2W, 3W and buses. The rest shall follow. Oh, yes, our trains are almost totally electric now.
I love the last sentence there, malQ.
On Europe and the Chinese EVs:
๐ช๐บ EU and ๐บ๐ธ USA will erect tariffs or NTBs against โฌ25k Chinese EVs.
The EU will try to develop domestic โฌ25k EVs.
Used EV prices will continue to fall but may bottom.
Production slowdowns and mothballing will continue in German and US legacy manufacturers
๐จ๐ณ โ ๐ช๐บ Chinese EV growth continues in Europe but with some government push back. Decrease in interest rates supports increase in EV sales. New EV models will come to market, but no breakthrough products this year.
๐จ๐ณ Chinese invasion and lots of problems for European car manufacturers.
๐จ๐ณ Chinese EVs have a huge market share in Asian markets (but not EU/US due to tariffs).
๐บ๐ธ US: โChinese cars will โinvadeโ the USA.โ
๐บ๐ธ US: โEV sales will remain below expectations until they come equipped with NACS connectors and Tesla superchargers are fully open to non Tesla vehicles. CCS is dead.โ
๐บ๐ธ US: โHopefully we can also expect some pricing relief as volumes increase and supply chains are sorted out. This will also be the year where dealers will likely get on board and maybe even train some sales staff.โ
๐บ๐ธ US: โEV market will grow but the big car companies are going about all wrong. They have not figured out how to sell an EV to their customers yet. A fast charging network is one big obstacle. They are being pushed by Joe Biden/govt. $ to change their models to EV's & they are not ready. 100's of EV's sitting in dealer lots and laying off thousands of employees as a result of it.โ
Specifically on automakers:
Weโve naturally got quite a lot of talk of the two giants, BYD and Tesla, but also some broader views.
โStagnation for traditional OEMs, big growth for Chinese manufacturers, moderate growth for Tesla.โ
โTesla will still dominate the EV car market. It will announce new factory locations, new vehicles including a basic mass production vehicle as well as a van possible.
Also 2024 will see some emerging EV companies fail, like Lucid most likely, while others will battle for second place such as Rivian, Xiaomi, Fisker, Polestar and Nio.โ
โI predict Tesla's brand and reputation will continue to regress and open the door for Rivian to become "the" desirable EV exclusive brand for Tesla's one-time customer base.โ
Anon says everyone will try to catch up with Tesla, while Frankie states that Tesla sales are flat.
โTesla will continue to sell every vehicle & battery they can make.โ
โBig name OEMs will rebadge Chinese cars and export them into major markets.โ
BYD got quite a bit of mentions this year:
โBYD rules the EV world. And we say goodbye to some legacy brands.โ
โBYD will continue to make as many models as it can afford to and Apple will never make an EV.โ
โContinued discounting and profit decline for Tesla countered by the inexorable rise globally of BYD.โ
โEV adoption on the semi truck side picks up as more depots are developed. Need for nuclear energy to sustain the demand in CA. Acquisition of smaller companies to begin.โ
โApple Car Play will be a game changer for the car-industry and the consumer. EV-Trucks and Semi will be announced and bought. Solar and wind will grow further.โ
โThe idea of H2FC [hydrogen fuel cell] for consumer vehicles will finally die.โ
Some specific models:
โModel Y and 3 will be best selling EV's worldwide. Honda Prologue will sell poorly, too expensive for what you get.โ
โTesla will bring Y new release.โ
โRivian will unveil a new model.
Canoo will begin production of it's lifestyle vehicle.
Hyundai will unveil an affordable EV.โ
On lower-cost EVs:
โSmaller, cheaper, short trip, town5 EVs will begin to proliferate. Example: Nimbus one. More solar units will be installed to power future EVs.โ
โEV production will be dominated by lower-cost ($25k US) EVs.โ
โLower priced EVs with less features will appear.โ
And hereโs one that's impossible in 2024, and even ballsy for after that (but I realize why youโd say that):
โToyota announces bankruptcy.โ

Predictions for the EV Charging Industry 2024
โCharging stations will proliferate at an unprecedented rate, hopefully alleviating FUD about the gridโs ability to handle the ever-quickening pace of EV adoption.โ
Psst, Tom โ weโre going to need to see that converted bus now, thank you.
Jฤnis says a โmassiveโ charger expansion is ahead, with Zpilot adding an adoption twist:
โCharging infrastructure will continue to expand along with increased adoption of residential solar and power wall integration.
Meanwhile Mark Alexander says, that the chargers will be built at moderate pace.
โMore mergers in EV charging space as underfunded networks continue to struggle with utilization/reliability.โ
And someone thinking very much alike here:
โMultiple US EV Charging Networks will fail or merge to start the consolidation in the marketplace.โ
On NACS:
โFor US market: continuing slowing of non-tesla vehicle purchases.
Why? early adopters have gotten theirs, so now it's the mainstream buyer who's majority purchasing. They aren't in a rush.
If you know the car you're buying, if you wait until 2025, will be Tesla supercharge network compliant 'out of the box', you'd likely delay until then, not buying one with an adaptor in '24 (another point of contact/device that can fail to operate as intended).
Similar situation with iPhones: if buying soon, do you wait for common USB-C to be built in, or get current one with fire connection, knowing you'll need adaptors down the road for new chargers/plug in devices.โ
โIn North America, CCS to NACS adapters from major OEMS switching standards, and by end of year, native NACS on โ25 models. Other charge point operators start adding NACS.โ
Dave, Fern1945 and Harry (@realhga) say NACS is becoming the standard in US.
โNorth American fast charging will be noticeably more accessible and more reliable.โ
โ same about US charging infra improving was written by Michael R from Iowa and DNP.TUCBILL says this will get more people to buy EVs:
โAs the US charging infrastructure buildout takes shape, and later in the year, the NACS vehicles appear, the barriers to jumping in the pool for those on the fence will diminish and finally we will be off to the races. โ
โStandardization will increase.โ
On roaming and others:
โEV charging roaming will finally be figured out - probably by a well-funded (private equity) play.โ
โOne app to use for all chargers. Sorta like indeed for the job industry.โ
โUK: Hopefully some serious commitment, by the government in the UK, to develop the charging network. โ
โCities with higher EV penetration will finally get serious about roadside charging.โ
โMore adoption of battery swapping.โ
โI expect to see more truck charging activities with models coming to the market and mega-watt charging to be standardized.โ
โRapid simultaneous growth in EVSE and EVs.โ

Predictions for Battery Industry 2024
โBatteries will continue to improve in energy density, cycle life, and charging time. Movement away from pouch cells will continue.
Most companies talking about solid state batteries, will start rising the term โ semi โ solid state, which some call lithium-metal, where only portions are free of liquids or gels.
However many battery improvements are coming, such as replacing graphite in battery anodes with increasing amounts of silicon, and increasing energy density or by replacing a polycrystalline structure, with a single crystal for extended life, adding magnesium to LFP chemistry, and perhaps even bipolar batteries.โ
Thanks, kmartyn, for being very specific here.
Some predictions that talk about new battery tech:
โA breakthrough in battery technology is achieved. Electricity is getting cheaper and cheaper because of solar and wind power generation. The home battery is becoming commonplace.โ
โNew battery technology this year will drastically lower charge times.โ
โBattery research will find cheaper and more dense products and some will begin construction of new battery manufacturing facilities based on that tech. Some existing plants under construction will be completed and increase competition.โ
โMore alternative battery chemistries coming to market.โ
โNatrium Batteries will tame the environment discussion.โ
โLithium batteries will be out of EVs.โ
Some good thoughts on EV replacement battery costs, and recycling:
โA greater amount of attention will be put on the disproportionately high cost of EV replacement batteries while lithium-on cells plunge per kWh overall.โ
โMore innovations in various domains, hope batteries can evolve too and recycling becomes a thing.โ
โBattery recycling will become a visible issue. Lithium prices will rise. LFP ED will accelerate, along with market share. Onboard battery SoH sensors will proliferate.โ
The one about the onboard battery State of Health sensors proliferating caught my eye. If anyone (or Eddy here) got more info to share, send it my way please.
Frankie also says major OEMs will go decisively to LFP.
โTesla's next giga-factory will be announced: Thailand. Tesla megapack factory (China) will begin production. Tesla (Lathrop) will reach full production.โ
And some predictions say that no major changes will happen in battery tech:
โTechnologically, not much will change. commercial battery chemistries will remain the same. Solid state batteries will continue to be a dream.โ
โNo major changes in battery technology.โ

Predictions for Full Self-Driving (Beta), Autonomous Vehicles 2024
โTesla FSD will reach conditional (limited to geography and weather conditions) full self-driving capability.โ
โ[Tesla] FSD will come out of Beta.โ
โFSD starts working perfectly most of the time (by end of 2024)โ
โTesla will complete a deal to provide its Full Self Driving solution to another car company.โ
โSomebody will achieve full level 3 autonomous driving, but it's not going to be Tesla.โ

Predictions for Tesla
Letโs start with the nicely specific prediction roundup from an Employee at Beast:
โEmployee from Beast (The best service for awesome travel) here once again.
Last year I predicted: Cybertruck delivery delays (I guess lost on that one with Tesla squeezing in a couple handfuls of deliveries into -23), hope we get our hands on one here in Europe soon.
FSD still not out (Beta is trucking along, but I imagine it still has its serious legal hurdles to face), serious Tesla depreciation (Ask anyone underwater on their loan right now, this came true),
Musk no longer CEO and new cars fitted with Lidar (obviously neither came true).
So about a 50% accuracy if I get half a point for there being about a few dozen Cybertrucks on the roads at the end of 2023, not bad in my opinion (don't ask for my prediction about Tesla share price)
New (old) predictions: I will not move away from my prediction that Elon will not be CEO at the end of 2024, stock is still up which I think is partly the reason for the shareholders tolerating his countless media controversies. My prediction is this will change in -24
I will also not move away from my prediction of Tesla being wrong about the need for Lidar. FSD will run into severe regulatory hurdles even if it is safer than a human driver on average. Cruise and Waymo are in the sniper sight of the US regulators and have scaled down operations despite mostly operating in the most tolerant place in the world for innovation, San Francisco.
And as a cherry on top new prediction: Union fight in Scandinavia will make Tesla eat their word on union cooperation paving way for US unions to start establishing their foothold in the later hires of Tesla who didn't benefit as much from the massive stock gains.
As always still the best vehicles I have ever experienced but it will be a turbulent year for Tesla.โ
โThe Model Y will dominate all other vehicle sales worldwide. Cybertruck will become the best-selling EV truck, with 100,000-120,000 units produced and delivered. Stellantis will announce plans to join NACS. Tesla will roll out the first V4 supercharger cabinets, so cybertruck can charge at 350kw.โ
โElon Musk will continue to damage the Tesla brand.โ
โBESS [Battery Energy Storage Systems] will be the biggest gain in growth and profit for Tesla.โ
โCybertruck its a big step in the auto industry - I believe it can be the way to go forward. V2G being more accessible is important to stabilize the grid.โ
โTesla 25k EV will be announced, probably to be made in China and orders will be phenomenal.โ
โTesla to officially announce a sub 30k model that goes HVM by 2025.โ
โTesla introducing Model 2 with Sodium Ion Batteries.โ
And hereโs an interesting read on a potential Cybertruck โBed Packโ:
โTesla Cybertruckโs Dual-Use Innovation: A Game Changer in 2024
Concept Overview: In 2024, Tesla introduces a transformative feature for its Cybertruck: a bed-mounted hoist system paired with a removable 47kWh range extender โBed Pack,โ that also serves as home battery storage.
Key Features:
โข Heavy-Duty Hoist: Capable of lifting over 700 pounds, tailored for the range extenderโs weight.
โข Innovative Range Extender: Provides over 130 additional miles, total range exceeding 470 miles.
โข Home Battery Storage: When not in use, it functions as a robust home energy system.
โข Financial Incentive: This dual-use battery could qualify for a 30% US tax credit, meeting the Residential Clean Energy Tax Creditโs criteria.
Industry Impact: This concept blends utility and mobility, potentially revolutionizing the EV market. It offers a unique, cost-effective solution for energy management, both for vehicles and homes, setting a new standard for EV versatility in 2024.โ
And last but not least, hereโs a prediction by the guy who just canโt stop sending you tons of emails this year. Thatโd be me.
โThe only true constant I can predict, is that the readers of the EV Universe are simply the best. Thatโs you. All the rest is covered above.
Keep rocking. โ

ALSO: OUR NEW PROJECT IS LIVE
Iโve managed to map out 97.46% of the ~10,000,000 global EV sales of 2023 in one spreadsheet, broken down by country. So far Iโve found numbers on 44 countries and will keep updating it and take it as far as I can. I also track the year-over-year growth of EV sales in each of those countries, the EV mix of overall sales, and more.
I call it the EV Sales Tracker.
My goal with this is to create a free and accessible source for all 2023 EV sales numbers and insights. The best way to know โwhere we areโ with EV adoption.
I do this with as much as I can gather from free public sources. So far Iโve been able to reach something like 90-95% of the insights that are usually provided by the expensive analytics sites โ which set you back thousands of dollars for their analysis. Very few of us can afford that. Doesnโt really help all of us to increase our impact.
So this project, weโll make it free.
You will get access to everything I put together here at the end of February.
However, all of our Pro members can access it all right now (link). This delay here is so I could give even more perks to the supporters of the EV Universe โ who are literally the ones that help me continue working on these resources full-time.
So I just sent this sales spreadsheet, with a bunch of great insights in a newsletter (GIF below) to all of our premium members last night.

this is the newsletter the Pro members just got, unlock it here
Iโve also mapped out ~65% of all these sales per automaker, and plan on reaching 90%+ there too. Publishing that for Pros next week, and end of Feb to you.
Unlock immediate access to these insights for yourself โ and support me in my quest to make this information accessible for all โ by clicking this link to join the Pro membership ($10/mo or $100/year) or by getting direct access through this newsletter I just sent to our 100+ members: (link).
Ok, enough of that salesy stuff. Itโs the least enjoyable part for me to write. Very important disclaimer: I love having you with us, even if you do not join the Pro membership. โ
This email went out to 5,951 subscribers and part-time clairvoyants.
FEEDBACK: Should we continue predictions next year?
Iโll be back with our regular industry news reporting earlyish next week.
Have a nice weekend!
โ Jaan โ
