EVWire brief: Tesla is advertising in Australia via a sponsored article on CarExpert that pitches fleet electrification to small and medium businesses. This was also highlighted by Samantha George, the Key Account Manager in the Tesla team working with fleets across Australia. EVwire.com is the first to report on this new advertising form from Tesla, a company notoriously avoiding advertising at large.
Per our research via SimilarWeb, the CarExpert.com.au website gets around 3 to 6 million monthly visits, with 76.7% of the traffic coming from Australia.
The sponsored article promotes Tesla for Business software and services alongside Model 3 and Model Y, highlighting total cost of ownership claims and integrated fleet management tools.
lots of Tesla pics from all angles on the article
Tesla also outlines how they have played a key role in some legislative incentives for the electric business fleets, such as the Electric Discount Bill, which introduced FBT exemptions that made EV adoption more financially attractive for companies.
The feature claims that, as of mid-2025, Tesla has about 740 Supercharger stalls in Australia, equating to ~25–40% of national DC fast charging plugs.
Tesla shared two examples of fleets already transitioning to Tesla:
ComputersNow is virtually integrating staff with Tesla for Business technology, showing how the software backbone is just as transformative as the vehicles themselves.
“Tesla has by far the best fleet management system compared with other brands which require drivers to keep logs, whereas with Tesla Fleet Management it’s all done online like an MDM – like a device manager that allows you to allocate access, remove access along with a bunch of other features,” says Jason Griffiths, National Engineering Manager, ComputersNow.
“Port Phillip Sea Pilots are transitioning their fleet of 10 hybrid vehicles to fully electric Teslas, powered by a solar-battery system at their pilot station. Over 250,000km of annual travel will now be fossil-fuel free – a case study in how electrification scales to unique business needs.”
Tesla is playing strong on the fleet game in Australia, with another example from this week of the team trying to electrify the fleets in the mining industry:
In case you’ve missed it, Tesla has a dedicated Fleet page here: tesla.com/fleet. They also showcase some of the dashboards that could be built with Tesla Fleet API
This isn’t the only fresh form of advertising for Tesla — it has now taken up some billboards in airports to advertise for the freshly launched FSD Supervised service in the country.
Image: @electricfuture5 on X, via @SawyerMerritt
This has been a very well-received feature across the country so far, showing quite a different sentiment compared to some other countries FSD(S) is available in.
We’ve also seen Tesla advertise its energy products (Tesla Powerwall) and for voting in the shareholder meetings, its widest campaign yet across Meta, Instagram, X, Reddit, Google, etc. But to our knowledge, there has never before been a sponsored article by Tesla on a website this way.
Has Elon finally approved traditional paid advertising, and will we see this spread more across its global operations?
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