EVwire brief: Tesla's Australian energy division outearned its car business in 2025, generating AU$2.5 billion ($1.79 billion) in revenue compared to AU$1.92 billion ($1.38 billion) from vehicle sales, as per company filings.
Tesla sold 28,856 vehicles in Australia last year, down sharply from 38,347 in 2024. Tesla's combined net profit across both divisions was AU$52.7 million, down 19% year-over-year.
Tesla's energy revenue is driven by Powerwall home battery installations and industrial-scale Megapack deployments. Sales of Tesla Australia’s EV charging equipment are also classified as part of the company’s energy business.
The home battery segment rose in Australia in 2025
Context:
Australia's home battery market has expanded rapidly on the back of government rebate programs, with roughly 455,000 systems installed across homes and businesses by end of 2025, according to the Clean Energy Council.
Tesla also generated approximately AU$3 million ($2.15 million) from emissions credits under Australia's New Vehicle Efficiency Standard (NVES).
Because Tesla sells only pure battery-electric vehicles, it accumulates compliance credits that it can sell to higher-emission automakers seeking to avoid penalties under the scheme.
Megapack batteries also bolstered Tesla Australia’s energy business
Tesla’s competition in Australia
While Tesla held the top EV brand position in Australia for 2025, BYD closed the gap significantly, posting 25,287 BEV sales, up from just 14,260 in 2024.
So far in 2026, BYD has overtaken Tesla to lead overall EV sales in Australia. Kia is in third place.
The Model Y still holds the top spot year-to-date, but BYD's Sealion 7 sits fewer than 500 units behind in second place. The Model 3, which ranked third in 2025, has slipped to eighth.
Source: CarExpert.au
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