EVwire brief: Ferrari has officially unveiled its first-ever all-electric production vehicle, the Ferrari Luce: a four-door, five-seat grand tourer that combines a 1,035-horsepower (1,050 cv) quad-motor powertrain and arguably the most unconventional design the company has ever put into production.
Priced at ~$640,000 with U.S. deliveries starting Q2 2027, the Luce features a 122-kWh battery, 800V architecture, 350 kW peak charging, and an expected EPA range of ~280 miles. Ferrari claims 0-62 mph in 2.5 seconds. The interior was co-designed with Sir Jony Ive and Marc Newson of LoveFrom, and that, more than anything else, is what people are talking about.
The Ferrari Luce’s proportions are unlike any other Ferrari before
But before that, here’s what you need to know about the Ferrari Luce.
Details:
Price: Starts at $640,000
Battery: 122-kWh
Range: ~280 miles expected EPA
Architecture: 800V
Charging: 350 kW peak
Output: 1,035 horsepower (1,050 cv)
Powertrain: Quad-motor AWD setup
0–62 mph (0–100 km/h): 2.5 seconds
Motor Redline: Front motors spin to 30,000 rpm; rear motors to 25,500 rpm
Layout: Four-door, five-seat configuration
Displays: OLED display system
Cargo: 21.2 cubic feet (600 liters)
Weight: 4,982 lbs (2,260 kg)
Length: 197.9 inches (comparable to a Tesla Model S at 197.7 inches)
Production: Starts late 2026
Deliveries: Beginning Q2 2027 in the U.S.
The Luce is also Ferrari’s first five-seater, thanks to its all-electric nature
Context:
Ferrari's approach with the Luce is deliberate. This isn't meant to feel like a traditional Ferrari with the engine swapped out. It's a new thing entirely. The sound system captures real motor vibrations via accelerometers, then filters and amplifies them.
Ferrari describes it as working "like an electric guitar,” creating a genuine acoustic signature tied to how hard you're driving, audible both inside and out. The steering wheel paddles don't shift gears; they dial up torque delivery and regenerative braking instead.
There’s a LOT of tactile elements in the Luce’s cockpit
The interior is where the Jony Ive effect hits hardest. Precision mechanical buttons and dials sit alongside Samsung-developed displays, recycled anodized aluminium, and Corning Gorilla Glass. That’s a cabin that reads more like an $640,000 Apple product than anything Ferrari has built before.
Which, depending on who you ask on the internet right now, is either Luce’s highest possible compliment or its most damning critique. The vehicle is already drawing polarizing reactions from the EV community, but one comment keeps coming up.
The Luce looks like a classic Ferrari and an Apple product rolled into one
This would have made a perfect Apple Car (at a far lower price, of course). The minimalist glass house, the obsessive material detailing, the seamless hardware-software integration. It has Jony Ive's fingerprints all over it in a way that makes you wonder if this was somewhat his vision for the Apple Car all along.
Ferrari, to their credit, built it. I mean, look at it. It’s just waiting for an Apple badge.
See, if you change that Ferrari logo to the Apple logo, the car would still make sense
Source: Ferrari press release
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