EVwire brief: Electrify America has launched its own third-party white-label charging program called Powered by Electrify America, and Wawa is the first customer with 8 Wawa-branded sites in Pennsylvania announced.
Much like the Supercharger for Business program from Tesla, the chargers here are also owned by Wawa, not Electrify America.
Wawa owns the network and sets the pricing, and Electrify America runs everything behind the badge. We asked EA to spell out exactly what that covers, and they ever so kindly did:
"[...] With Powered by Electrify America, the customer (Wawa in this case) owns the charging network and controls the branded charging experience, including pricing.
Electrify America provides an integrated ownership solution that can include network design, development, deployment, operations, maintenance, customer support, and ongoing optimization to help customers launch and grow their charging business. Your network. Powered by Electrify America. ⚡"
So the ownership question is settled. Wawa owns the network, and Wawa sets the price, and Electrify America is the contractor behind it, from site design through construction, operations, and maintenance.
I’d go as far as to say it is the enabler behind it.
Note the wording, though: EA says the package "can include" operations and maintenance. That reads like a menu rather than a fixed bundle, so white label is going to mean slightly different things at different hosts.
"This move to testing Wawa-branded chargers demonstrates our ongoing commitment to meeting our customers' fueling needs — whether they require electric charging or traditional liquid fuels. By owning Wawa-branded chargers, we are always striving to deliver a more seamless, reliable, and consistent experience."
Here are the eight Pennsylvania locations getting Wawa-branded Electrify America chargers:
Up to 400 kW (CCS + NACS): Upper Darby (8240 West Chester Pike), Phoenixville (1600 Egypt Road), Media (1242 W. Baltimore Pike), Williamsport (164 Maynard Street), and Reading (413 Lancaster Avenue).
Up to 350 kW (CCS): Bristol (5900 Bristol Pike), Allentown (7572 Schantz Road), and Quakertown (1960 John Fries Highway).
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Why Wawa deal is even more significant:
It is a notable first customer, because Wawa happens to be the single largest host of Tesla Superchargers in the United States, with roughly 2,115 stalls across 223 store locations.
Not only that, but earlier this year, Wawa also stepped towards ownership with Tesla, launching Wawa-branded Superchargers through Tesla's Supercharger for Business program. The first site opened in Alachua, Florida, with 16 stalls rated at 325 kW and a flat $0.37/kWh for Tesla and non-Tesla drivers alike.
Alachua, FL site with Wava Superchargers
It seems Wawa is now officially the first CPO in the US that runs two white-label programs such as this at once.
In Florida, Wawa has launched sites with IONNA, but those still carry the brand of the latter.
We just recently covered how Electric Era's Retail EV Charging Index put Wawa first out of 50 US chains, and it scores an owned charger as worth four times a hosted one.
The wider backdrop is a US fast-charging market that is still growing quickly and consolidating around NACS at the same time, with the national port count passing 77,776 in Q2 2026.
Opinion: these programs are helping make EV charging ubiquitous
The charging industry is becoming quite a mix these days, as deals like this and all the Supercharging for Business sites that we’ve covered here at EVwire.
The recent announcement of EVgo starting to build out an EVgo Supercharger network through Tesla’s program was quite a surprise at that.
We at EVwire root for all of this, as we are already seeing retailers and all kinds of SMBs embrace this new charging deployment model and, as a big bonus, actual new businesses being built on it. It seems this is seeding a new generation of CPOs, really!
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