EVwire brief: Tesla registrations in Germany quadrupled to 9,252 units in March, quadrupling year-over-year and leading to Tesla’s best March ever in the country. Overall, the company’s registrations increased:
+315% year-over-year
+307% month-over-month
+355% compared to December
The Q1 2026 also ended up becoming the highest quarterly sales for Tesla in Germany for the past two years, as the last quarter as successful was Q1 2024.
Data from Germany’s road traffic agency KBA showed Tesla capturing 3.1% of total new car registrations in the country last month, as well as 13.1% of the country’s BEV segment.
Here are some data points from Tesla Germany’s March results, courtesy of our friend Roland Pircher on X:
Source: @piloly
Source: @piloly
March’s results marked Tesla’s strongest monthly performance in Germany since December 2022, when the company registered over 17,000 units.
The month’s numbers also accounted for 72% of Tesla Germany’s Q1 total of 12,829 units, an increase of 160%.
This end-of-quarter surge suggests a strong recovery trend, with Q1 2026’s volumes already representing roughly 66% of the company's total registrations for FY 2025, when Tesla Germany sold 19,390 units.
Variants like the Model Y RWD lowered consumers’ entry point to the Tesla ecosystem
Tesla Germany’s 2025 sales were adversely affected by the changeover to the new Model Y, as well as negative sentiments surrounding the brand due to the political activities of CEO Elon Musk.
Tesla’s European recovery is not isolated to Germany.
In the UK, Tesla registrations rose 20% year-over-year to 8,599 units in March, marking one of its strongest months in recent periods. From this number, 5,177 were Model Y, as per SMMT data.
Tesla Giga Berlin supplies Model Y units to Europe
As referenced in our previous reporting, Tesla registrations in France rose 203% year-over-year to 9,569 vehicles in March, just below its December 2023 record.
Momentum also extended across Northern Europe, with registrations climbing 178% in Norway, 144% in Sweden, and 96% in Denmark, based on figures from OFV, Mobility Sweden, and regional datasets.
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