EVwire brief: Tesla is taking its Supercharger for Business program to one of Europe’s biggest charging industry events. The company will showcase the program at ICNC26 (Intercharge Network Conference) in Berlin from Sept. 1-3, with Tesla representatives set to meet potential business customers near the Innovation Zone.
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Supercharger for Business allows businesses to own and operate Tesla Supercharger sites under their own brand, while Tesla handles much of the charging infrastructure's backend operation. Hosts can set their own charging prices and keep the resulting revenue, while Tesla handles payments, network operations, and maintenance.
Vanessa Pollmann, a business developer for Supercharger for Business, shared the update on LinkedIn:
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The program is already available in several European markets, including Germany, France, Italy, Spain, Norway, the Netherlands, Belgium, Sweden, Austria, Portugal, and the United Kingdom.
ICNC26, organized by Hubject, is one of the largest charging industry events in Europe, expecting around 10,000 attendees this year.
Context:
Tesla launched Supercharger for Business in September 2025, initially in the United States only. The program has since expanded to 18 countries spanning Europe, the Middle East, and Asia-Pacific.
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Hotels, shopping centers, corporate campuses, and highway rest stops are all target locations for the program. Once live, sites automatically appear on Tesla's in-car navigation. The company has even launched an updated website with return-on-investment calculators and site-evaluation tools to streamline the proposal process.
Tesla bringing a dedicated business-development team to ICNC26 signals the Supercharger for Business rollout in Europe is shifting from "available" to "actively selling." The program is already live in several European countries, so showing up at the continent's biggest charging conference with a booth, a pitch, and Model Y test drives is notable.
Source: Vanessa Pollmann (LinkedIn)
