EVwire brief: Zoox’s purpose-built robotaxi is now driving in Atlanta, with the Amazon-owned company starting rides for its employees, their families and friends in the city’s Northwest region.
The initial rollout covers the area around Atlantic Station, Woodward and Home Park, and Zoox plans to expand it as testing progresses. The company will open its Atlanta waitlist in the coming months, ahead of launching its Zoox Explorers early rider program in the city next year.
Zoox CEO Aicha Evans marked the milestone on LinkedIn:
Proud of the incredible team behind this latest milestone. Our robotaxi is now testing in Atlanta, starting with employee rides before we open our waitlist and early rider program. Excited for what’s ahead.
Here’s a video of Zoox’s announcement:
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Zoox has been in Atlanta since spring 2025. Its test fleet has been mapping the city and learning local driving behavior, weather patterns and infrastructure. Since then, Zoox has started autonomous driving there and grown its geofence, fleet and local team.
Atlanta joins Austin and Miami as a Zoox testing market. Zoox also runs a public service in Las Vegas and its Zoox Explorers early rider program in San Francisco. The robotaxi has no steering wheel or driver’s seat and has carriage-style seating for up to four passengers. Zoox says it is the only company currently deploying a fully driverless, purpose-built robotaxi on public roads in the US.
Zoox rides in Atlanta will start with employees and their family and friends.
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Context:
The last few months have been very busy for Zoox. In late July, the company was cleared to charge for robotaxi rides after a temporary NHTSA exemption. It is also spending this winter testing in Denver, using the city’s snow and heavy rain to train its autonomous driving system. It also plans to send its test fleet to Europe and Asia in early 2027, its first testing outside the US.
Zoox picked Atlanta partly for demand. It calls the city, often dubbed the “Silicon Valley of the South,” one of the largest ride-hailing markets in the US and a growing hub for autonomous testing. Zoox is also partnering with Promise Center on programs that help local youth prepare for future careers.
Source: Zoox, Aicha Evans on LinkedIn
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