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EVwire brief: Ford's long-promised affordable electric truck finally has a name and a price. It's the Ford Fathom, a midsize electric pickup starting at $28,350, and the first vehicle in Ford’s Universal Electric Vehicle platform.
The reveal, shared on X, adds that the Fathom will be BlueCruise-capable, meaning Ford's hands-free highway driver-assist system, and pitched as fun to drive.
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The truck itself is still under camouflage, though more details are promised soon. Ford's choice of name is a hint in itself: a fathom is a measure of depth, a nod that there's more to the truck than has been shown so far.
We imagined how the Fathom could look like based on its spy shots. Here’s our take:
The Fathom has a classic pickup truck silhouette, so we played with the truck’s front fascia.
There’s some Mustang Mach-E and Lightning there, but it didn’t come out too bad, imo. - Simon
Details of the Ford Fathom electric pickup truck:
These details were shared by a Ford representative on Reddit following the vehicle’s announcement on social media:
MSRP starts at $28,350 for the standard-range battery.
Every Ford Fathom will be capable of using Ford's BlueCruise hands-free highway driving system.
The Ford Fathom will support bidirectional power capability.
The Fathom will feature a large high-resolution touchscreen, digital key functionality, and support for Apple CarPlay and Android Auto.
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