EVwire brief: Custom-branded Tesla Supercharger stations are being installed at a luxury retail site in Boca Raton, Florida. The installation includes four V4 Superchargers and a dual-port charging unit from ChargePoint.
The Superchargers feature exclusive branding tailored to the retailer, Diamonds by Raymond Lee (DBRL). The project is being deployed by EnviroSpark Energy Solutions, which is handling engineering, installation, and customization of the chargers.
The Boca Raton installation highlights a growing trend where retail locations integrate EV charging as part of the customer experience. By customizing charging hardware, businesses can align infrastructure with brand identity and potentially increase foot traffic.
DBRL is one of South Florida’s destinations for luxury items (Source)
Custom-branded Superchargers are becoming the norm
We have seen a rise in these installations over the past months. Francis Energy deployed V4 Superchargers in Norman, Oklahoma, in January. This was interesting because Francis Energy could be seen as a competitor of Tesla in the state.
Francis Energy’s Supercharger
Alpharetta City’s V4 stalls
In Alpharetta City, Georgia, the police department set up four V4 Superchargers for its Model Y fleet. The sites are also open to the public. And in Fredericksburg, Texas, The Courtyard welcomed V4 Supercharger on its premises last month.
Francis Energy, Alpharetta City, and The Courtyard’s Superchargers all feature custom branding, just like the stalls built by EnviroSpark Energy Solutions for Diamonds by Raymond Lee.
Supercharger for Business is ramping up
Launched in September 2025, Tesla’s Supercharger for Business program allows businesses to purchase, own, and operate their own Tesla-branded or white-labeled charging stalls.
By giving site owners control over pricing while maintaining Tesla's industry-leading 97% uptime guarantee and seamless app integration, the service accelerates the expansion of the charging grid without Tesla bearing the full capital expense.
Source: Envirospark Energy Solutions on LinkedIn
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