BYD
Jul 6, 2026

Ferrari Luce launches in China at $586,600, all 88 units sell out

Ferrari Luce launches in China at $586,600, all 88 units sell out

As it turns out, the Prancing Horse badge is worth the Luce's premium price.

Main feed
May 26, 2026

The Ferrari Luce has an Apple Car-esque exterior, a Jony Ive Interior, and a $640k price

The Ferrari Luce has an Apple Car-esque exterior, a Jony Ive Interior, and a $640k price

It's definitely unconventional, and it looks like a really good Apple Car (had it actually been built).