EVwire brief: Saudi Arabia's CEER Motors has officially launched its first two production vehicles, the EXOBOT Sedan and EXOBOT SUV, in a world premiere at its manufacturing complex in King Abdullah Economic City.
Crown Prince Mohammed bin Salman, in his role as PIF Chairman, unveiled the cars himself. Here's a rundown of what the flagship EVs actually bring to the table.
Meet the EXOBOT Sedan

The EXOBOT Sedan, from the rear.
The EXOBOT Sedan is CEER's performance flagship, with a pair of "Shahin Wing" doors that swing open like a falcon's wingspan and the largest windshield CEER says it's ever fitted to a production car. The numbers below tell the rest of the story.
Drivetrain: Tri-motor AWD, 625 kW / 850 hp, 1,000 Nm (738 lb-ft) torque

A look under the skin at the tri-motor setup doing the work.
Performance: 0-100 km/h (62 mph) in 2.6 seconds*, 230 km/h (143 mph) top speed
Range: Up to 670 km (416 miles), NEDC cycle
Battery: 112 kWh, 800V architecture
Charging: DC fast charging up to 250 kW (10-80% in under 30 minutes), 11 kW onboard AC charger

The EXOBOT line can charge up to 250 kW.
Suspension: Double-wishbone front / multi-link rear, adaptive dual-chamber air suspension
Steering: Steer-by-wire, rear-wheel steering
Dimensions: Wheelbase 3,200 mm (126 in); 5,260 x 2,102 x 1,428 mm (207.1 x 82.8 x 56.2 in) L/W/H; ground clearance 120-165 mm (4.7-6.5 in)
Cargo: 424 L (15.0 cu ft) trunk, 1,007 L (35.6 cu ft) with rear seats folded

Fewer buttons, more screen.
Inside, CEER trades almost every physical control for a screen, a camera, or a voice command.
Cockpit: Pillar-to-pillar 48-inch curved 8K "Digital Horizon" display, camera-based mirrors, CEER Voice Assistant (Arabic/English)

The 48-inch Digital Horizon display, pillar-to-pillar.
Safety and driver assistance: Forward collision warning, autonomous emergency braking, lane departure/keeping/centering assist, blind spot detection, rear cross-traffic assist, evasive steering assist, traffic sign recognition, driver monitoring, obscure object visualization, adaptive cruise control with stop-and-go, highway and traffic-jam assist, and parking assist (12 sensors, surround-view cameras, automatic parking)
Planned via 2028 OTA update: CEER's spec PDF lists Auto Lane Change Assist, Highway and Traffic Jam Pilot, Navigate on Pilot, and Auto Memory Parking as arriving later via an OTA update (expected at 2028)
Design: "Shahin Wing" doors, 2.4-meter windshield (most inclined in its class at 15°)

Launch colors: Abha Green, Obaya Black, Harrat Gray, Sky Silver, White Musk
Trims: First Edition (limited launch trim; Harrat Gray or White Musk exterior, black pack with red brake calipers, switchable tint on lower doors, red/black Nappa leather interior, wall charger with installation, 6-year warranty/roadside assistance companion pack) and Plus (Sky Silver exterior, partial leather seats, tinted lower door glass, optional color packs, optional genuine or Nappa leather)
*CEER footnotes the 0-100 km/h figure as an "IVM" result: its own internal vehicle measurement, not necessarily aligned to an outside testing standard.

The Sedan's silhouette: low, staggered wheels, planted stance.

250 kW DC fast charging, for when 30 minutes still feels too long. (Source: CEER)
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Meet the EXOBOT SUV

The EXOBOT SUV, wedge-shaped and considerably taller than the Sedan.
The EXOBOT SUV shares the sedan's powertrain and battery, wrapped in a taller, wedgier body with a lot more ground clearance.
Drivetrain: Tri-motor AWD, 625 kW / 850 hp, 1,000 Nm (738 lb-ft) torque
Performance: 0-100 km/h (62 mph) in 2.9 seconds*, 210 km/h (130 mph) top speed
Range: Up to 560 km (348 miles), NEDC cycle
Battery: 112 kWh, 800V architecture
Charging: DC fast charging up to 250 kW (10-80% in under 30 minutes), 11 kW onboard AC charger
Suspension: Double-wishbone front / multi-link rear, adaptive dual-chamber air suspension
Steering: Steer-by-wire, rear-wheel steering; some outlets report up to 6.5° of rear-steer articulation and an optional steering yoke, though neither appears in CEER's own spec PDF
Dimensions: Wheelbase 3,200 mm (126 in); 5,016 x 2,101 x 1,693 mm (197.5 x 82.7 x 66.6 in) L/W/H; ground clearance 240-300 mm (9.4-11.8 in)
Cargo: 402 L (14.2 cu ft) trunk, 1,091 L (38.5 cu ft) with rear seats folded

Face on, the SUV reads taller and wider than the Sedan. (Source: CEER)

The view most other drivers will actually get. (Source: CEER)
The SUV's cabin carries over the sedan's screen-and-camera setup essentially unchanged, safety suite included.

A steering yoke and a screen wide enough to livestream the whole drive. (Source: CEER)
Cockpit: Pillar-to-pillar 48-inch curved 8K "Digital Horizon" display, camera-based mirrors, CEER Voice Assistant (Arabic/English)
Safety and driver assistance: Same full suite as the Sedan: forward collision warning, autonomous emergency braking, lane departure/keeping/centering assist, blind spot detection, rear cross-traffic assist, evasive steering assist, traffic sign recognition, driver monitoring, obscure object visualization, adaptive cruise control with stop-and-go, highway and traffic-jam assist, and parking assist (12 sensors, surround-view cameras, automatic parking)

The airbag layout backing up that long list of driver-assist features. (Source: CEER)
Planned via 2028 OTA update: CEER's spec PDF lists Auto Lane Change Assist, Highway and Traffic Jam Pilot, Navigate on Pilot, and Auto Memory Parking as arriving later via an OTA update, estimated at 2028.
Design: "Shahin Wing" doors, 2.4-meter windshield, wedge-shaped silhouette with dual moonroofs

Doors up, making an entrance. (Source: CEER)
Launch colors: Abha Green, Obaya Black, Harrat Gray, Sky Silver, White Musk
Trims: First Edition (limited launch trim; Harrat Gray or White Musk exterior, black pack with red brake calipers, switchable tint on lower doors, red/black Nappa leather interior, wall charger with installation, 6-year warranty/roadside assistance companion pack) and Plus (Sky Silver exterior, partial leather seats, tinted lower door glass, optional color packs, optional genuine or Nappa leather)
*CEER footnotes the 0-100 km/h figure as an "IVM" result: its own internal vehicle measurement, not necessarily aligned to an outside testing standard.

Same 250 kW fast-charging capability, taller car. (Source: CEER)
Here's a walkaround video from the unveiling, showing off the Sedan and SUV side by side.
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EXOBOT Sedan vs. EXOBOT SUV: what's different

The CEER EXOBOT sedan and SUV.
Spec | EXOBOT Sedan | EXOBOT SUV |
|---|---|---|
Estimated range (NEDC) | 670 km (416 mi) | 560 km (348 mi) |
Top speed | 230 km/h (143 mph) | 210 km/h (130 mph) |
Acceleration (0-100 km/h) | 2.6 s* | 2.9 s* |
Length | 5,260 mm (207.1 in) | 5,016 mm (197.5 in) |
Width | 2,102 mm (82.8 in) | 2,101 mm (82.7 in) |
Height | 1,428 mm (56.2 in) | 1,693 mm (66.6 in) |
Ground clearance | 120-165 mm (4.7-6.5 in) | Adjustable, 240-300 mm (9.4-11.8 in) |
Door opening height | 2,250 mm; 2,343 mm w/ cameras (88.6-92.2 in) | 2,510 mm; 2,603 mm w/ cameras (98.8-102.5 in) |
Trunk capacity | 424 L (15.0 cu ft); 1,007 L (35.6 cu ft) folded | 402 L (14.2 cu ft); 1,091 L (38.5 cu ft) folded |
Wheels | 23" front, 24" rear (all trims) | Plus: 20"F/22"R standard (22"/24" optional); First Edition: 22"F/24"R |
Drive modes | Track, Drag, Drift | Track, Drag, Drift, Sand (Drift standard on First Edition, optional on Plus with 22"F/24"R wheels) |
Distinct exterior notes | Low ground clearance, staggered wheels for a planted stance | Wedge-shaped silhouette, dual moonroofs, deep black glass |
Worth noting: CEER also lists a higher-output configuration of 828 kW (1,111 hp) and 1,500 Nm (1,106 lb-ft), which cuts the Sedan's 0-100 km/h (62 mph) time to 2.1 seconds with a 250 km/h (155 mph) top speed, and the SUV's to 2.4 seconds with a 210 km/h (130 mph) top speed.

Context:
CEER was incorporated in 2022 as a joint venture between Saudi Arabia's Public Investment Fund (PIF) and Foxconn (Hon Hai Precision Industry), with BMW licensing component technology to the new brand. Saudi Arabia's Ministry of Industry and Mineral Resources issued CEER its industrial manufacturing license in 2023, and construction began on its manufacturing facility in 2024.
CEER unveiled its brand identity and logotype almost exactly a year before this week's vehicle reveal, on September 21, 2025, telling customers its flagship designs were finalized and would be revealed soon. In February 2026, the company signed 16 memoranda of understanding worth a combined 3.7 billion SAR at the PIF Private Sector Forum as it builds out a local supply chain for the EXOBOT sedan and SUV.
CEER says EXOBOT is just the start. The automaker is planning a seven-model portfolio by 2030, including mid-size and compact vehicles with a mix of propulsion options, and is targeting 45% local material sourcing by 2034.
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