EVwire brief: Saudi Arabia's CEER Motors CEER Motors has revealed the first clear images of its upcoming electric sedan and SUV, giving us an early look at the company's first production vehicles ahead of their official launch later today.
CEER first published a post featuring comments from Saudi Crown Prince Mohammed bin Salman alongside images showing the front ends of the company’s first two flagship vehicles.
"The launch of CEER's first vehicles represents another step forward in Saudi Arabia's progression to build a sustainable and prosperous industrial ecosystem. It further enables the automotive sector as a key driver of economic growth, through attracting investments, empowering national talent, and expanding the private sector's role to further position Saudi Arabia to become a leading regional and global hub for this industry."
Here’s a cleaner look at the front ends of the two CEER flagships.
The front end of CEER Motors’ EXOBOT sedan and SUV.
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The company then published another announcement using the same background, before deleting that post and replacing it with an image showing the two vehicles from the rear.
As per the graphic, CEER's graphic states that EXOBOT is just the start. The company plans seven total models over the next five years, and projects the buildout will improve Saudi Arabia's trade balance by 80 billion SAR and add 30 billion SAR to the Kingdom's GDP, both by 2034. The company also describes its CEER Manufacturing Complex (CMC) as the largest automotive production facility in the Middle East.
But thanks to CEER’s social media team, we now have clear images of what CEER’s first vehicles look like from the rear as well.
The rear of CEER Motors’ first two vehicles, which will launch under the EXOBOT name.
And as icing on the cake, the Saudi PIF’s X account also posted this image of the two CEER vehicles, featuring the EXOBOT SUV with its doors opened up:
Another view of CEER’s two flagship vehicles, with the SUV’s doors opened up. (Source)
You can sign up to watch CEER’s EXOBOT launch livestream here. We’ll update this article too once more information is available.
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Context:
CEER was incorporated in 2022 as a joint venture between Saudi Arabia's Public Investment Fund (PIF) and Foxconn (Hon Hai Precision Industry), with BMW licensing component technology to the new brand. Saudi Arabia's Ministry of Industry and Mineral Resources issued CEER its industrial manufacturing license in 2023, and construction began on its manufacturing facility in 2024.
CEER unveiled its brand identity and bilingual logotype almost exactly a year before Monday's vehicle reveal, on September 21, 2025, telling customers its flagship designs were finalized and would be revealed soon. In February 2026, the company signed 16 memoranda of understanding worth a combined 3.7 billion SAR at the PIF Private Sector Forum as it builds out a local supply chain for the EXOBOT sedan and SUV.
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