EVwire brief: Elon Musk highlighted Tesla's upcoming Roadster event with a cryptic post on X. He shared the Tesla’s livestream announcement alongside the words "Timing is everything."
Tesla confirmed that the Roadster event will be streamed live this Thursday, October 15, at 7:55 p.m. CST. This time, as observed by Tesla fans, could be seen as “1955,” which is an evident reference to the Back to the Future franchise.
Musk quote-posted the announcement shortly after. Here's his post on X:
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Tesla has kept most of the Roadster's final details under wraps, but its recent teasers offer some clues. The Roadster preview shown at the end of Tesla's Semi rollout event suggests the car has been redesigned to follow Tesla's "Cyber" design language.
Musk himself has set high expectations for the unveil. During Tesla's Q1 2026 earnings call. He said the Roadster will be Tesla's only manually driven car in the long term, while also suggesting that the vehicle will have the capability to fly, at least to some degree.
"I think it will be one of the most exciting product unveils ever. I'm not sure it moves the needle massively from a revenue standpoint, so, but it is very cool. I think it might be one of the most spectacular demos ever."
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Context:
The next-gen Roadster has been nearly nine years in the making. Tesla first revealed it as the "one more thing" at the Semi unveiling in late 2017. Tesla took $50,000 deposits for the standard car and $250,000 for the Founder's Series. However, the 2020 delivery target came and went as the program sat on the back burner. Musk described the Roadster as "dessert" after Tesla's "main course" priorities.
The program picked up momentum this year. In May, Franz von Holzhausen and Lars Moravy confirmed the car will be built in Texas. Tesla later set an October 1 launch in Waco, Texas, before moving the event to October 15 due to severe weather.
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