EVwire brief: Suncoast Charging has revealed a new set of charger designs for its Tesla Supercharger for Business site in Wesley Chapel, Florida. Each of the stalls features a different threatened Florida species.
The four designs feature the gopher tortoise, the Florida scrub jay, the eastern indigo snake, and the longleaf pine, each stamped with a "Preserve and Protect" seal. Samantha Penrod of Suncoast Charging shared the look on LinkedIn, calling it "an immersive experience connecting you to the natural world around you."
“You can’t replace ecosystems once they’re chopped down. We velieve that there’s room for both of us.”
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Suncoast Charging’s newest nature-themed chargers feature an even more refined design theme
The concept is not entirely new for Suncoast. When we covered the company's launch last year as the first third-party-owned Tesla Supercharger in North America, its stalls already featured native Florida wildlife. The new set sharpens the theme, pairing each species with conservation messaging.
We covered Suncoast Charging’s first site last year (click to see it):
Penrod framed the designs as a teaching tool: visitors can learn about a threatened species while they charge, spot it in the wild later, and start to grasp why its habitat is worth protecting. Her broader point is that an area's ecosystems cannot be replaced once they are gone, and that charging and the natural world can share the same ground.
Really, more fast chargers should look like this.
Context:
Suncoast Charging is a Florida-based operator that’s a little over two years old, and it built its network on Tesla's Supercharger for Business program, where a company buys the hardware and Tesla handles installation and servicing.
The same model sits behind other third-party sites, like a privately owned Supercharger in New York, though Suncoast leans harder into local character than most. Its first hub opened in Land O' Lakes, Florida, with more added since, and the company says it is just getting started.
Source: Samantha Penrod on LinkedIn
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