EVwire brief: Anthony Tracey, a Tesla and Rivian alum, has taken the role of CEO at United Chargers Network (UCN), a company built around the expansion of Tesla Supercharger for Business sites. For someone with his résumé, it's a telling place to land.
As a charging industry veteran, Tracey spent close to 7 years at Tesla in charging installation before moving on to Rivian, where he began working alongside Jonathan Colbert, and Emily Brady to develop their Waypoints Certified Partner Program, which is being launched in a new capacity under Tesla for Business with UCN.
After which he joined Willow Glen Electric under the Qmerit umbrella and eventually merged with Trout Electric of his longtime friend and cohort, Matt Trout, President of Trout Electric, as these two have worked together for over a decade, “with no sign of slowing down” as Anthony put it.
Doug Robeson has also joined UCN after working with Tracey at Willow Glen and later at the merged Trout Electric, as the Director of Design & Deployment.
In a LinkedIn post marking the move, he thanked Tesla, Rivian and Qmerit for what he called some of the most rewarding growth of his career. He also described UCN’s business model.
“As a Charge Point Operator (CPO), UCN will develop, own, operate, and maintain DC fast charging infrastructure. In my new role, I'll be focused on expanding Tesla Supercharger for Business, DCFC, and L2 deployments by partnering with site hosts, commercial property owners, developers, retailers, and strategic partners to bring fast, reliable charging solutions to our communities.
So why would a veteran like Tracey jump to a firm focused only on Supercharger for Business? The likeliest read is that he sees where the program is going.
While UCN currently has one active location publicly listed, the company confirmed through Douglas Robeson, Director of Design & Deployment, that multiple additional sites are currently in development across several states.
These projects represent the next phase of UCN's nationwide deployment strategy as the company continues to partner with commercial property owners to deploy, own, operate, and maintain Tesla Supercharger locations with zero capital investment required from site hosts.
You might remember us covering the unique golf club site on EVwire in late April:
Tracey knows that Genoa site well. He helped bring it online while at Trout Electric, and EVwire covered its debut: eight V4 Superchargers plus six Level 2 chargers at Genoa Lakes Golf Course, one of the first privately owned Tesla Supercharger sites in the western US.
Based on Tracey’s career move and UCN’s business model, it definitely seems like Tesla's Supercharger for Business program is now spinning up entire companies built just to develop and run these third-party sites. Tracey's move even drew public congratulations from Tesla's own charging business-development team.
Context:
Launched in September 2025, the Supercharger for Business program lets a business buy, own and operate its own Tesla Superchargers. Tesla supplies the hardware, software, network operations and support, while the host sets its own pricing and branding.
Because the capital comes from partners instead of Tesla, the model lets the network grow faster, and because the stalls are V4 units with a Magic Dock, any EV can use them, not just Teslas.
Some notable Supercharger for Business installations include:
Dominion Energy’s wonderfully-wrapped Superchargers at Isle of Palms, South Carolina
Little General’s Superchargers at a Columbia, MO travel center.
ChargedEV Hubs’ 8-stall Superchargers in Norcross, Georgia
EVIO Charging and Powerup EV Solutions’ first Supercharger for Business site in New York
Suncoast Charging’s newest conservation-themed chargers in Wesley Chapel, Florida
Source: Anthony Tracey on LinkedIn, United Chargers Network
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